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Videos

Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening

2016 was coming to an end but in Danette we had no reasons to celebrate. Since 2013 the brand had decreased 23% its volume and 26% its penetration. As we knew consumers still loved our products we revised our communication. For 3 years we had been...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America
Author: Justo Saenz
Company: Danone
May 14, 2018
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Citation

Saenz, J. (2018a, May 14). Estas para algo dulce, estas para un Danette: A 360 campaign born in a 360 listening . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/estas-para-algo-dulce-estas-para-un-danette-a-360-campaign-born-in-a-360-listening-


Videos

Building effective networks

The world is becoming more complex - consumers are exercising greater choice, information sources of information are fragmenting, and the regulatory and political environment is growing more sensitive. In such an environment, the asks of the Insights...

Catalogue: Asia Pacific 2017: Discoveries
Author: Madhumita Chakraborty
December 4, 2017
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Citation

Chakraborty, M. (2017a, December 04). Building effective networks. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/building-effective-networks-9203


Videos

It's not market research. It's HBO

Learn from HBO how to transform your market research into fun and engaging ongoing experiences for participants - while you unlock inspiring and actionable insights.

Catalogue: Congress 2017: Visionary
Authors: Adriana Rocha, Ivan Casas, Mariana Gonzalez Cedraro, Laura Pellerano Berga, Susana Aiken
November 9, 2017
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Citation

Rocha, Casas, Cedraro, Berga and Aiken (2017a, November 09). It's not market research. It's HBO. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/it-s-not-market-research-it-s-hbo-9148


Videos

An insights engine fueling the future of an airline group

Walk the talk! How Air France KLM CMI provides inspiration and support, rather than only tools and methodologies. More and more large organizations turn to customer experience as a main strategic focus, especially within service industries in general...

Catalogue: Congress 2017: Visionary
Authors: Hans Zijlstra, Janneke van der Ploeg, Martijn Helder
November 7, 2017
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Citation

Zijlstra, van der Ploeg and Helder (2017a, November 07). An insights engine fueling the future of an airline group. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-insights-engine-fueling-the-future-of-an-airline-group-9123


Videos

Philips Transformation. Shaping the future of healthy living

Opening keynote from Amanda Richards, Global Marketing Leader of Health and Wellness, Philips International, Netherlands.

Catalogue: Congress 2017: Visionary
Author: Amanda Richards
November 7, 2017
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Citation

Richards, A. (2017a, November 07). Philips Transformation. Shaping the future of healthy living . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/philips-transformation-shaping-the-future-of-healthy-living-


Videos

Greater than the sum of its parts

This paper outlines an analytic program developed internally at Microsoft to drive greater insight on the return on investment of the $1+ billion marketing budget, resulting in a fundamental shift in planning and budgeting for marketing across the...

Catalogue: Congress 2017: Visionary
Authors: Kishore Krishna, Michele Garner
November 7, 2017
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Citation

Krishna and Garner (2017a, November 07). Greater than the sum of its parts. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/greater-than-the-sum-of-its-parts


Videos

Adopting an entrepreneur

How Coca-Cola Japan partnered with a tech start-up to co-create an offering appropriate for their market. By addressing issues around time and efficiencies they achieved win-win outcomes. According to the Japanese Market Research Association, in 2013...

Catalogue: Congress 2017: Visionary
Authors: Hisae Endo, Makoto Moriguchi, Roxan Toll
Company: ZappiStore
October 26, 2017
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Citation

Endo, Moriguchi and Toll (2017a, October 26). Adopting an entrepreneur. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/adopting-an-entrepreneur-9100


Videos

Getting to know a protagonist

Our journey started with trying to understand men their online world of personal care, ironically the primary expertise of women. But in the end, we uncovered many more valuable insights beyond personal care...The research provided INSPIRATIONAL,...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Author: Nihan Sahan Eren
June 15, 2017
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Citation

Eren, N. S. (2017a, June 15). Getting to know a protagonist. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/getting-to-know-a-protagonist


Videos

The holy month of Ramadan through the eyes of mothers

When Ferrero identified a need to understand the role of confectionery amongst children throughout Ramadan and Eid in KSA, it was clear that simple or conventional approaches would not suffice. Talking to people about food and beverages during...

Catalogue: MENAP Forum 2017: Connecting And Collaborating For Impact
Authors: Arnold Miller, Furio Pezzoli
June 15, 2017
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Citation

Miller and Pezzoli (2017a, June 15). The holy month of Ramadan through the eyes of mothers. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-holy-month-of-ramadan-through-the-eyes-of-mothers